Get found. Get booked. Get on with the work.
We build local service businesses a website that actually gets found. Behind it sits a back office that runs the day, and an app that puts it all in your team's pocket.
Salons, dental practices, electricians, garages, vets, opticians, roofers, cleaners, physios, driving instructors, decorators. If people ring you or book you, this is built for you.
Or just email hello@footholdai.co.uk and ask us anything. No form, no questions first.
Why do you lose work you never even hear about?
Somebody needs booking in today. They ring round. The first one to answer gets the work. If you were with a customer, mid-treatment or under a bonnet, you were never in the running, and you will never find out it happened.
What is a lead generation website?
A lead generation website is built to bring you work rather than to sit there looking respectable. Every page answers something a customer actually types, and the towns you cover are named. The whole site is written so Google and the AI assistants can read it.
The old kind was a brochure. A few pages, a photograph of the van, and a form nobody fills in.
The new era of local service websites
Plenty of local trade sites were built as brochures, years ago, and left alone. Nobody structured them for local search. Nothing on them was written to be quoted by an assistant. So they sit there, paid for every month, and bring in no work at all.
Ours is built the other way round. Fast, right on a phone, and written round the towns you actually cover. Every page is set up so Google can tell exactly what you do and where you do it. So can the AI assistants people now ask instead of Google.
All the Google side set up for you, on your own Google account: your Business Profile, Analytics, Tag Manager and Search Console. You see exactly how many people found you and rang. It is yours from day one and it stays yours whatever happens between us.
Structured data, your reviews on the page, accessibility and your privacy, terms and cookie banner are built in as standard rather than sold as extras.
What do you get besides the website?
Most places sell you a website and leave you to it. You end up with a nice page and the same notebook, the same missed calls and the same evenings doing paperwork.
The website, the back office, the app and the receptionist are built here as one system. So an enquiry arrives, it gets answered, and it is a job on your screen before you have finished what you were doing.
A back office built around your business
Not a contact form and a spreadsheet. A proper system you log into, holding every enquiry, every job, and a history of who did what and when. Nothing lives in somebody's head, or on a scrap of paper in somebody's pocket.
Built around the way your trade or practice actually works. Off-the-shelf software makes you work its way, so you end up with half the boxes empty and the one thing you needed missing.
- A roofer wants the address, the job, and the photographs before and after.
- A dental practice wants appointments, and who is due back in six months.
We build the screens round your job, not the other way round.
An app in your team's pocket
Whoever is away from the desk sees their jobs, the address, what needs doing and the customer's history, and marks work done on the spot. It installs on the phone like any other app and keeps working when the signal drops.
The app earns its keep as soon as two of you are out on the road, or the week runs to ten jobs. Until then your back office carries the job list, and the app is ready the day you grow into it.
- Phone answering
In the £45 - Website live chat
In the £45 - WhatsApp
£23 a month - Facebook Messenger
£23 a month - Instagram messages
£23 a month - Text messages
£23 a month - Email
£23 a month
Take more than one and there is a bundle price. Any two of the five are £42 a month, any four are £79, and all five are £85.
Carrie is the AI receptionist. AI marketing and custom AI are the other two, and the custom one is built round how your business actually runs. See all three.
Your AI receptionist answers, even when you cannot.
Carrie is an AI receptionist for UK small businesses. She picks up what you cannot get to, and she answers in your name rather than ours. She asks what a real receptionist would ask, and the job is on your screen by the time you are free.
Nothing to learn and nothing to set up. We build her, we run her, and we fix her when she needs fixing. She learns your business from what you already have, so she answers the way you would rather than reading off a script.
- 150 minutes of call time are in that, then 15p a minute, itemised on your bill so you can see exactly what you used.
- You can buy her on her own. No website, no care plan, nothing else required. Or add her to whichever plan you are on, for the same price either way.
Do you build websites for my trade?
Yes. Each trade below has a page of its own, written for that trade. Not one page with the word swapped over.
Not on the list? You get the same website, built the same way. Pick the nearest one to see what that looks like.
The last local service site we put through our free website check, in August 2026, had 46 things worth fixing.
Eleven pages. Not one had a description written for the search results. Not one had a headline a search engine could read. There was no sitemap at all, so Google was left to guess what the site even contained.
None of that is unusual, and that is the point. The bar round here is low enough that doing the ordinary things properly puts you in front.
Why is every price on this page?
Every plan gets worked on every month, and something gets better every month because of what your report shows.
Over time, your ROI will become more than apparent. Google decides where you land, so the work goes into the parts of that you can move. We never stop working on yours, month after month, while a site nobody touches stays exactly where it is.
For somebody who needs a proper site and nothing else yet.
- Four pages, our layout in your colours and your photographs
- Hosting, security, backups and the certificate
- Local SEO every month, and enquiries straight to your inbox
- Your Google and Bing profiles built and linked, in your name
- Town pages and the back office are on the plans above
For a business that wants the site designed round it and a few towns covered.
- Everything in Starter
- Designed for your business, not a recoloured template
- Up to 5 town pages
- Changes as you need them, not one a month
- A monthly report you can actually read
- The full back office is on Growth
For when the paperwork is the problem, not the website.
- Everything in Essential
- The full back office, built for your business, with a written guide for your staff
- Up to 15 town pages, and new pages and content every month
- Review requests handled
- Listed where customers actually look, your trade register, your suppliers' installer finders and the local business lists. The ones a customer would use, never bought links
- Google and Bing looked after every month, so both stay right rather than being filled in once and forgotten
Everything, including the photography, the print and the app.
- Everything in Growth
- A half-day photo shoot every year, your work, your team and your place
- Your logo, cards and flyer designed, print ready, refreshed every year
- The staff phone app for your people on the road
- One local mention chased every month, a sponsorship, a community page or the local paper. Anything we pay for is declared as paid, and you get the list
- Answered the same working day, and 20 minutes on the phone a month
- On every plan. Hosting, security, backups and the certificate
- Local SEO every month, so you keep moving rather than being built once and forgotten
- Your Google Business Profile, Analytics, Tag Manager and Search Console, set up and managed in your name. So you are on the map where people actually look
- Your domain on your own account, because it is your business identity
- The same price for everybody, printed here
Nothing to pay yet, and nothing to sign. The Start here button opens a few questions, and you get a fixed written quote before any work starts. Not ready for that? Email hello@footholdai.co.uk and ask anything you like.
Extras, on any plan
£250Logo, cards and a flyer
Your logo, your business cards and a flyer, designed together so they look like one business. Print ready, and the files are yours to take anywhere.
What you get →
from £250Photography, a full day
Your work, your team and your place, shot properly and put on the site for you. It is the one thing on this page a competitor cannot copy off you.
What a day covers →from £495The staff phone app
Their jobs, the address, the customer, and work marked done with photographs. It installs on the phone next to the dialler rather than being a bookmark nobody finds.
What your people see →
£495 then £199 a monthGoogle Ads, set up and run
Above the normal results from the day it goes live. Turn it up for a quiet fortnight and down when the diary fills. Your budget is separate and goes straight to Google, and the account is yours.
How it works →
£295Google and Bing profiles on their own
For somebody who does not want a website yet. Set up properly in your own name, on the map, with the photos and the services filled in.
What we do to it →We take nothing on the printing and nothing on your ad budget. You order the print and pay the printer direct, and your Google Ads budget is separate, it is yours, and it goes straight to Google. What each one includes is on the price page.
Getting found on Google takes months. Google Ads buy that time back.
Getting found means the local results and the map, which is what appears when somebody nearby types your trade and their town. It now means being the business an assistant names as well, and that is the same work rather than a second job.
Both are earned rather than bought, and both start the day your site goes live. Google Ads sit above those results from the week your campaign is approved, so they cover the months you would otherwise spend waiting.
That is the whole reason they are priced separately. One is the slow half and it compounds. The other is a tap you turn up for a quiet fortnight and down when the diary fills.
Your ad budget is separate, it is yours, and it goes straight to Google. The account is in your name, so the history stays with you whatever happens between us.
Start here, two minutesWhat Google Ads costs and how we run it
What do people actually ask?
Straight answers, with the figure or the source beside anything checkable.
How long before this makes a difference?
The website itself works the day it goes live. Local search takes months rather than weeks. What moves fastest is your Google and Bing listings, which is usually where the first real difference shows up.
- Month one. The build, and your Google Business Profile and your Bing Places listing both set up properly, in your name. ChatGPT and Copilot answer from Bing rather than from Google, so the listing nearly every agency forgets is the one that reaches them.
- Months two and three. Your pages start being found for the towns and the jobs you actually want, rather than for your own business name.
- From there. It keeps building for as long as somebody keeps working on it, which is what the monthly is for.
Want the phone ringing this week? Google Ads sit above the results from the week your campaign is approved, so they cover the months while the rest of it builds.
How do you widen where I show up on the map?
By moving the two things Google lets you move: how relevant your listing is, and how well known you are. The third is distance, and Google ranks the local map partly on how far you are from the person searching.
So we widen the patch where you show up, and show you the before and after on a map.
What happens to my email when you move my website?
Nothing, and this is the one that keeps people awake. Your email lives on different records from your website, and we change only the website ones.
- We check your mail settings before we touch anything.
- We lower the switching times a full day beforehand, so nothing sits stale.
- We test that mail still arrives afterwards.
Every mail record is written down before anything moves, so it can be put straight back exactly as it was.
I already have a website. Do I lose everything I have built up?
No. You keep your web address, your email and your place on Google.
- Your rankings. Your existing pages get redirected to the new ones, so the places you already rank for carry across, along with anything anybody has linked to.
- Your Business Profile, your reviews and your history stay exactly as they are. They belong to your business, not to your old website.
- Your old site stays up until the new one is ready.
What if I am not a local service business?
We still want the conversation. Everything on this page is packaged for local trades and services because that is who most of it suits. The AI work is not limited to them and it is not limited by size. We scope and quote a bigger project rather than sell it off a list.
- How a custom AI project runs, and what it costs.
- Or start with a look at where AI would actually pay, which is a fixed piece of work from £750.
Do I have to change my phone number?
No, and you never have to reprint anything. You keep the number that is on your cards, your signage, your vehicles and your Google listing. Nobody has to learn a new one, including you. It rings your phone first, exactly as it does now. The AI receptionist only picks up the ones you have not answered.
What do I actually own?
Your domain, and every Google and Bing account, from day one, in your name. Not ours with your name on it. The website, the content and the photographs are yours. Your data is yours and you can export it whenever you like. If you leave, all of that goes with you and there is nothing to move.
Can I leave whenever I want?
Yes. It is rolling monthly, with no minimum term and no twelve month contract. Tell us in writing, and an email is fine.
- There is one more monthly payment, and that month is the handover. We move the code, the hosting and the database into your name, and we run your exports. We come off your Google account, and we stay on the end of the phone while you settle in.
- Your website keeps working anywhere. The back office and the staff app run on a database and hosting. You carry those on in your own name and both keep running. Either way you keep all of your data.
What does the back office actually take off me?
Every enquiry, quote, job and invoice in one place, so nothing lives in somebody's head or on a scrap of paper. It pays for itself as soon as somebody else is out doing the work. See what it looks like on a Monday morning.
How much is the AI?
The AI receptionist is £199 to set up and £45 a month, on top of any plan above. Every figure for it is on the price page.
- It is metered rather than unlimited, because talking and texting cost money every time they happen. 150 minutes of call time are in the £45. Anything past that is 15p a minute, itemised on your bill so you can see exactly what it was. You only pay for the minutes you really use.
- Custom AI built into how you work is a different thing, and it is quoted per project. No two are the same. Anybody publishing a fixed price for one has not seen the business yet.
How do I know you will do what you say?
Check it rather than take it on trust.
- The build price and every plan price are on this page, not behind a call.
- Your domain and every Google account are in your name from the first day.
- There is no minimum term, so the work has to keep earning the fee every month.
Your site is designed for your business and your customers, from scratch, so it will not look like this one or like anybody else's.
I only want to ask one question. Do I have to fill in a form?
No. Email hello@footholdai.co.uk or ring 07415 300632 and ask. A real person answers, and you will get a straight answer rather than a sales sequence. The form exists for when you are ready, not before.
What would help, and what would it cost?
Answer a few questions and you get a straight answer: what would help, and what it would cost. The fixed written quote comes before any work starts.
Not ready for questions yet? Just want a chat first? Email hello@footholdai.co.uk and ask us anything you like. A real person reads it, and you will get a straight answer back.