A website for a cleaning company that protects the rota.
Everybody else on this list sells a job. You sell ten o'clock on a Tuesday, every Tuesday, for years. So the website is the front door and the back office is the business: who is where, who has the key, who covered Sam when she was off, and who has not paid since June.
Domestic and commercial, regular and one-off. Suffolk, Essex and anywhere in the UK you can reach.
Why is a cleaning business harder to run than it looks?
Because winning the customer is the easy part and keeping the Tuesday is the whole business.
- One cancelled house is not one job lost. It is that house and every week after it.
- The customer who was missed does not ring to complain. They find somebody else, and you notice in the takings a month later.
Nobody in this trade lies awake about their website. They lie awake about Monday night, when somebody texts to say they cannot come in tomorrow and four houses have to be moved before seven in the morning, from a phone, in the dark, out of memory.
That is the actual product, and it is what we build for.
What the back office takes off you →What does a cleaning company's website actually need to do?
Four things. The site opens the door and the rota keeps the customer, and we build both.
Answer the trust question before they ask it
Somebody is deciding whether to give a stranger a key to their house while they are at work. Who your cleaners are, how they are checked, what happens to the key, and what happens if something is broken. Say it plainly and you have already beaten most of the page they looked at before yours.
Ask for the slot, not for a message
The enquiry is not "come and quote", it is "have you got a Tuesday". So the form asks how many bedrooms, how often, and which mornings they are out, because that is what decides whether you can take them at all. The enquiry arrives on its own with all three on it, and a person says yes. The whole business rests on who goes into somebody's house.
Separate domestic from commercial
They are two businesses wearing one name. An office wants an invoice, a contract and a monthly purchase order. A house wants a person they recognise and a price for a fortnight. One page trying to speak to both ends up speaking to neither.
Hold the rota, which is not a website at all
Every house, every frequency, who is on it, who covers it, what the alarm code is and whether it got done. This is the part that keeps the customers the website won, and it is a back office job.
What the website half of that actually has in it →
How do I keep the rota straight when somebody is off?
By having the round written down somewhere other than in one person's head. A round this size runs on a paper diary, a group chat and somebody who knows everything. It works beautifully right up until that somebody is on holiday.
What replaces it is not complicated. Every property carries:
- Its frequency and its hours.
- Its access, so nobody is stood on a doorstep ringing you.
- Its assigned cleaner, so reassigning a Tuesday is choosing a name rather than reconstructing a round.
The test is simple and it is worth doing honestly. If you were ill for a week, could somebody else run your rounds from what is written down? If the answer is no, that is the risk in the business, and it is a bigger one than the website.
The app your cleaners use →What happens after somebody asks for a Tuesday?
A request for a regular cleaning slot becomes a property on a round, with a frequency, an access note and a cleaner's name against it, and it stays that way without anybody having to remember to make it so.
Every agency site we measured on 11 August 2026 stops at the contact form, which on this trade is stopping at the least valuable part of the job.
The enquiry arrives as a slot request, not a mystery
Bedrooms, frequency, postcode, which mornings suit and whether anybody is home. Enough to answer yes or no the same day rather than starting a conversation to find out.
The property gets a record, and it holds the awkward details
Key number, alarm code, the dog, the neighbour who lets you in, the room they do not want touched. The things that are currently in one person's phone.
The round is a screen, not a paper diary
Who is doing what this week, and what is uncovered. Moving four houses on a Monday night becomes four taps instead of eleven text messages and a headache.
Your cleaners see their day on their phones
Addresses in order, access details, hours, and what the customer wants doing. Marked done, with a photograph if it matters, straight onto the property rather than into a group chat.
The money is chased without you chasing it
Recurring work means recurring payment, and forty small ones are harder than one big one. Who has paid, who has not, and how long it has been, on one screen rather than in a bank statement.
AI goes on top, only when it earns its keep
Turning a voice note into a property record, drafting the reply that offers two slots, writing the polite chase for the account that is six weeks behind. Always a draft a person approves.
Should the page say my cleaners are DBS checked?
Yes, if it is true, and there are two things worth knowing before you write it. Both are on GOV.UK and both were read on 18 August 2026.
- A DBS check has no official expiry date, and the information in it was only accurate on the day it was done. So "all our staff are DBS checked" is weaker than it sounds, and "checked before they start and again every two years" is much stronger, because it answers the question the first sentence leaves open.
- A customer hiring a self-employed person to work in their own home cannot request a DBS check on them at all. GOV.UK says so plainly. That person has to apply for their own and the customer has to ask to see the certificate. You employ your cleaners, so you can check them, and saying that on the page is worth more than any amount of copy about attention to detail.
There are four kinds of check, and which one you can get depends on the role, so we put the one you actually hold on the page and never a word more.
What goes on the page about memberships and checks?
Whatever you actually hold, checked on the body's own register, with the date somebody checked it. If you are a BICSc member we show it in plain text with your number. A customer can then go and find you in the directory.
BICSc is the British Institute of Cleaning Science, based in Northampton. It runs individual, corporate and accredited training memberships, along with training courses and a public membership directory anybody can search.
Your insurance, the way your staff are checked and what happens if something gets broken carry just as much weight. Somebody is handing over a key, so they go on the page too.
How the words get written and checked →How much does a cleaning company's website cost?
Our prices are on the home page and they do not move depending on who is asking. Three of the five agencies measured make you request a quote, which usually means the number is decided after they have seen how much you can afford.
A one-off to build it, then a monthly to run it
The build is the site, the copy, the photographs organised, the Business Profile set up and the whole thing put live on your own domain. The monthly is hosting, changes, and keeping it working.
On this trade the back office is the reason to go past the bottom tier
A website can earn its keep on its own. Here it opens the door and the rota keeps the customer, so the tier with the back office and the staff app in it is the one that pays.
Anything we pass through, we say so
Your domain, and your advertising budget if you run ads, are yours and go straight to whoever provides them. Our fee is our fee and it is never quoted as though it covered your spend.
Yours to keep
The site is yours, in your name, and so is everything in it. One month's notice, and that month is when we hand the lot over.
Where your money goes
- A page for every town your rounds actually reach. Google filters out the ones aimed at towns you do not clean in, so those win you nothing and we do not make them.
- Listings on the registers an office manager actually checks. Earned entries, never bought links.
- A page written when there is something real to say, like a new contract type you have started taking. Never a post a week about nothing.
- Website chat when there are enough visitors for the office to keep up with it. Until then the money goes into being found by the people booking a regular clean.
- Your own membership number and the schemes that really gave you a badge, in text a customer can look up in seconds.
Every price we charge is on one page, with exactly what each tier covers.
Will an assistant put us in front of an office manager?
Buyers ask an assistant to shortlist for them. Who cleans offices around here, what it costs a week, whether the staff are checked. One answer comes back, and Google writes the same kind of answer on an ordinary search.
- Every condition they buy on is a fact on a page. Insurance, DBS checks, whether you cover out of hours, whether you do end of tenancy, and how quickly you can start.
- Contracts are won on the boring facts, and those are exactly what an assistant matches. Most cleaning websites carry none of them.
- It is ordinary search work. Google's own guide says its AI answers are rooted in the same ranking systems, so there is nothing extra to buy.
How do I stop chasing forty small payments a month?
By making paying the default rather than a thing each customer has to remember. This is the quiet difference between a cleaning business and every other trade on this list. A builder chases one big invoice and it is worth a phone call. You chase a pile of small ones and not one of them is worth an hour.
So it stops being a credit problem and becomes an administrative one, which is the sort a system is actually good at:
- Who is behind, and by how long, in one place.
- The polite reminder drafted for you, so sending it takes a press rather than an evening.
- Direct Debit or a standing order is your decision and your bank's, and the two lines above work with either.
What we can do is make sure you never again find out in October that somebody stopped paying in June.
How invoices are raised and chased →What else is worth reading?
Every page here answers one question properly rather than skimming five. These are the others, and each one says what it is before you click it.
Websites for salons and barbers
They decide at ten at night and you are cutting hair all day, so the phone loses you both. A site that takes the booking while the chair is full.
Websites for dental and medical practices
Most people booking have put it off for years and are dreading the bill. A site that answers both before they have to ask anybody.
Foothold AI: websites and AI for local service businesses
A website that gets found, a back office that runs the day, and an app for your team. From £295 to set up and £99 a month. Suffolk based, UK wide.
Where we work: Suffolk and north Essex
Twenty towns across Suffolk and north Essex, from Sudbury. Most are twenty or thirty minutes away, and the person who builds your site comes out.
Could somebody else run your rounds next week if you were ill?
How many properties you hold, where the rota actually lives, and what happens on a Monday night when somebody cannot come in. Nothing to pay for the conversation.
Nothing to pay, and nothing to sign. If you would rather read first, the home page has the prices and everything that is in each tier, and AI implementation is the separate track for automating a process rather than building a site.