The work that brings jobs in. Done while you are on one.
I ask every finished customer for a review. I write the pages that answer what people are really typing, and remind last winter's customers you exist. AI agents do the repeating and I do the deciding. All of it is the stuff you know you should do and never get round to at nine at night.
Your Google and Bing business pages are done by hand, by me, and that is on purpose. No promises about rankings on this page either. Nobody can honestly make one.
Why does it go quiet in February?
Because the marketing stopped in October, when you got busy. It is the oldest pattern in every trade and every local service, and it is nobody's fault. Nobody can do a full day of work and write a blog post the same evening.
The work that fills next month happens this month, and this month you are flat out. So it does not happen, and eight weeks later the phone is quiet and you go and do a load of it at once, and eight weeks after that it is quiet again.
The point of this one is that it keeps going when you stop. Not a burst in January. The same small things every week, whether you are busy or not.
What does the marketing actually do each week?
Six things, and none of them needs you to sit down at a computer. You approve, or you change a word and then approve. That is the whole of your involvement.
Not sure whether we cover what you do? We work with all sorts of UK small businesses, trades and local services, and the list above is nowhere near all of them. Ask us and you will have a straight answer in about a minute, and it costs nothing.
The same six work for any local service business. Plumbers and heating engineers, electricians, roofers, builders, landscapers and gardeners, decorators, cleaning companies, and equally salons, dental practices, vets, opticians, physios, garages and driving instructors. What brings a customer back is the same work in every one of them.
The review ask
Every finished job gets a request while the customer is still pleased with you, rather than whenever somebody remembers.
Your Google and Bing pages
Posts, photos, the questions people ask on them, and the answers. Both of them, saying the same thing about you.
The advice pages
Written to answer a real question somebody typed, not to hit a word count. One good page beats a pile of thin ones.
Your own photos, posted
Pictures of your actual work going up on your Google and Bing pages, which is what people look at before they ring you.
The service reminder
Last year's service, the annual check-up, the thing that is due again. Repeat work you have already earned.
Google Ads, when you want them
Turned up when you are quiet and down when you are booked. Our fee is separate from your ad budget, and your budget is yours and goes straight to Google.
Which part of this does a person do?
Your Google and Bing business pages. A person does those, and that person is me.
Your business pages decide whether you show up in the map when somebody two streets away searches for what you do. They are also the thing every cheap marketing package automates badly, with posts nobody wrote and categories nobody checked.
So I do them myself, Google and Bing. The categories, the services, the areas, the photos, the questions and the replies to reviews. On a page headed AI marketing that is worth saying plainly: the AI agents do the volume, and the thing that matters most gets me.
We are not here to take people out of your business. We are here to give the people you have their week back.
Four things you can hold a marketing person to
The work itself, done every week and shown to you. Google decides where you appear, and what moves it is the pages written, the listing kept up and the questions answered. That is where the work goes, and you get a report you can actually read.
Numbers about your pages, not a score out of a hundred. Google's own documentation says its ranking systems work at the page level, so ask which pages moved and for which searches. A single score for a whole site is a tool vendor's invention and a report built on one is a report about nothing.
Something published when there is a reason to publish it. A price changes, a rule changes, the season turns, a job is worth showing. Google runs freshness systems for searches where fresh content is expected and most local trade searches are not, so the rest of the hours go into the pages already bringing you work.
Every figure with its working shown. Ask for the tool that measured it, the dates it covers, and the before as well as the after. A number carrying all three is worth acting on, and one carrying none of them is decoration.
What do people ask about the marketing?
The ones about this. Prices, contracts and ownership are on the home page and on the four AI services.
Do I have to write anything?
No. It is drafted for you and you approve it. Change a word or two at the start, and stop when it sounds like you. If you would rather write it yourself and just have it scheduled, that works too.
Will it post things without asking me?
Not unless you tell it to. Everything waits for you to say yes. It is your name on it and your customers reading it, so nothing goes out under your business without a person saying yes to it.
How does it know what to write about?
From your jobs and from what people are already searching for. The best posts come from the thing you end up explaining to customers twice a week. Tell me what that is on the call and it usually turns into several pages on its own.
Can it ask for reviews without annoying people?
It asks once, after the job is done, and if they do not reply it leaves them alone. No chasing somebody three times for a review. You also choose which jobs get asked, so the one that went sideways does not get a cheerful message about how it all went.
What if I get a bad review?
You get told quickly, which is the part that matters. A reply written the same day does more good than the review does harm, and it is read by everybody who looks afterwards. That reply is written by a person, not generated.
Do I need Google Ads as well?
Not to start. Ads are for when you want work faster than the rest of it can bring it, or when you are moving into a new area. The moment ads will earn their keep for you, we will say so and set them up.
How will I know if any of it is working?
By the enquiries in your back office, which is the only number that pays anybody. On top of that you get what people searched for to find you and what they did next, all from free first-party tools. No invented scores.
What about getting recommended by AI assistants?
Same work, not a separate product. Assistants answer from what already ranks, so a page that genuinely answers a real question in plain words is what gets quoted. So it is the same work, and there is nothing extra to buy.
What do you end up explaining twice a week?
That one thing is usually three pages, a month of posts and the reason somebody picks you over the next firm. Tell me what it is.
Twenty minutes with Chad. Nothing to pay and nothing to sign. Or start with the free website check, which costs nothing and tells you where you stand.