They have been thinking about it for two years.
Nobody buys a new bathroom on a whim. By the time they reach your website they are frightened of the mess, the dates and the price moving. A page that answers those three is what wins you the survey. We build that, and the system that runs the job once they say yes.
Full kitchen and bathroom installations, wet rooms and cloakrooms, supply and fit or fit only. Suffolk, Essex and anywhere in the UK you can reach.
What is somebody choosing a fitter actually frightened of?
Being left with half a bathroom and nobody answering the phone. Everybody has heard the story from somebody, and that is the fear your page is competing with.
They are not comparing your prices with a rival's. They are trying to work out which of you is going to turn up on the second Monday.
So the things that win the survey are dull and specific. What happens on day one, who is in the house, and what you do when a worktop is late.
What does a fitter's website actually need to do?
Four things. The first one is the reason this trade needs a different website from every other trade on this site.
Say what the fortnight is like
How long the room is out of use, whether there is a working toilet, where the dust goes and who clears up each night. Nobody publishes this and everybody wants it.
Say who else is coming and who books them
A fit is a fitter plus a sparks plus a plumber plus a tiler. If you arrange them, say so, because the alternative in a customer's head is arranging four strangers themselves.
Take the room with the enquiry
A photograph of the room, rough measurements and whether it is supply and fit or fit only. Three fields, and a free survey turns into a conversation you can price on the phone.
Get in front of somebody who has not heard of you
A page for each room you fit, and a page for each town you work in. Both built so Google and the AI assistants can read every word without anything having to load first.
How do I answer “how long will I be without a kitchen”?
With your own answer, written down once, on the page. It is the first thing they ask and the last thing most fitters put in writing.
Only you know your real programme, so the number is yours and nothing here invents one. What the page can do is set it out as days rather than as a promise, and say plainly which parts move.
Templating and delivery dates belong to other people. Saying that before the job starts is the difference between an explanation and an excuse.
What happens to an enquiry after it arrives?
The enquiry turns into a job with the room, the photographs and every date on it, in your own back office. On a three week fit with four trades in it, that record is the job. Five agency sites were measured on 11 August 2026 and not one of them sells anything that happens after the form is submitted.
The enquiry lands with the room attached
The photographs and the measurements arrive against the message, not in a separate email you have to match up later. So you get your Sunday evening back.
You answer it from the same screen
The reply goes from your own domain, in your name, and the words stay against the enquiry. When they reply, that comes back in on its own and sits underneath.
The quote becomes a job, in one press
Enquiry to survey, survey to quote, quote to job, job to invoiced. If a step takes a page of manual work nobody does it, and the records rot.
Every date sits in one place
The strip out, the first fix, the templating, the fitting week and the snags, so you get a straight answer when somebody rings. Instead of working it out from your diary and your phone.
Your fitters see their own day on a phone
The address, the customer, the access, and work marked done with photographs taken on site. Built for one hand in a room with no worktop in it.
The before and after writes itself
Photographs are taken against the right job, on the day. So the gallery that sells the next bathroom comes out of work you were doing anyway.
The back office comes with Growth and Full.
Where does the work come from besides the showroom?
From people searching at nine at night, after they have been to a showroom and seen the quote.
- They already know what they want and are now looking for somebody to fit it. That is a different search from the one that took them to the showroom.
- Fit only is a real service and hardly anybody names it. A page saying you will fit a kitchen somebody else supplied wins you work nobody else is competing for.
Your Google and Bing listings do most of the finding, and the page has to answer what they ask next.
What does a fitter's website cost?
Our prices are published and they do not move depending on who is asking. Three of the five agencies measured make you request a quote first.
One payment to build it, then a monthly to run it
The build is the site, the words and your finished rooms organised into a gallery. It also covers your Google and Bing listings, and the whole thing live on your own name.
The back office and the app are the step up
Every plan starts with a website that works properly, so you get the enquiries from day one. Above it is where the survey, the dates and the snag list live, and where your fitters get the phone app.
Photographs of finished rooms pay for themselves
A day shooting two completed jobs gives you a year of gallery. On a purchase this size a real room in a real house beats a supplier's brochure.
Yours to keep
The site is yours, in your name, and so is every enquiry and every photograph in it. One month's notice, and that month is when we hand the lot over.
Every price we charge is on one page, with exactly what each tier covers.
What fitters ask us
About getting found, about the assistants your customers are starting to ask, and about pricing a page cannot give.
What actually gets me found for “bathroom fitter near me”?
Your Google and Bing listings, a page for each room you fit, and real reviews. So that is where the work goes.
- Kitchens and bathrooms are two searches, and one page trying to win both usually wins neither.
- Wet rooms, cloakrooms and fit only get their own page where you genuinely do them, because each one is a different thing somebody types.
- Asking for a review built into handing the room back, which is the moment a customer is most pleased with you.
Do the AI answers know you fit kitchens?
Customers now describe the room and the budget to an assistant and get one firm named back. Google writes that kind of answer above the ordinary results as well.
- An assistant matches stated facts, not clever phrases. Whether you supply as well as fit, which rooms you take on and how far you travel go on the page as text.
- A price behind a form is not a price anything can quote. Whatever you are willing to publish, publishing it is what gets the page used.
- None of it is a fourth thing to buy. Google's own guide says its AI answers are built on its ordinary search ranking.
What do I put on the page when I cannot give a price?
What moves the number, which is more useful to a customer than a figure they cannot rely on.
- A from figure for the fitting, if you are happy to publish one, with what it covers written beside it.
- The things that change it: moving the soil pipe, a wall coming out, an old floor, whether the units are coming from you.
- What is not in it, said before they ask rather than after. That one sentence is where most of the arguments in this trade start.
How many surveys turned into a job last month?
Where your enquiries come from, how many you drive out to measure, and how many of those you win. Nothing to pay for the conversation.
Nothing to pay, and nothing to sign. If you would rather read first, the home page has the prices and everything in each tier. Tilers is the trade that follows you into most of these rooms.
What else is worth reading?
Every page here answers one question properly rather than skimming five. These are the others, and each one says what it is before you click it.
Websites for tilers, judged on the finish
A tiling website built as a gallery of close-up work, that says what moves the price and takes the room and the sizes with the enquiry.
Websites for electricians that bring in work
A website for an electrician, the back office it feeds and the app your engineers use on site. Published prices, no lock-in, and you own it all.
Foothold AI: websites and AI for local service businesses
A website that gets found, a back office that runs the day, and an app for your team. From £295 to set up and £99 a month. Suffolk based, UK wide.
Where we work: Suffolk and north Essex
Twenty towns across Suffolk and north Essex, from Sudbury. Most are twenty or thirty minutes away, and the person who builds your site comes out.