The person reading your page has put it off for years.
They are not comparing practices. They are working up to ringing one, and they are worried about what it will cost and about being told off for leaving it. A practice website has to answer both of those quietly, before anybody has to speak. We build that, and the system that gets patients back when they are due.
Dental, private GP, chiropody, hearing, aesthetics and clinics. Suffolk and north Essex.
Why will somebody read your whole website and still not ring?
Because ringing means saying out loud how long it has been, to a stranger, and they would rather stay in pain than do that.
This is the thing that makes your website different from every other trade we build for:
- A plumber's customer is desperate to reach somebody. The number is the whole page.
- Yours is quietly hoping to find out everything without a conversation. Every unanswered question is a reason to close the tab.
So the page removes the reasons one at a time, in the order they occur to somebody who is nervous, and makes the first contact something they can do at eleven at night without speaking to anybody.
What has to be on the page before a nervous patient will book?
Four things, and a practice site usually carries one of them.
- What it costs, or at least what changes the cost.
- Whether you are taking anybody new.
- What actually happens at a first appointment, step by step, in plain words.
- A sentence saying nobody is going to comment on how long it has been. That is the fear underneath the other three and it is almost never written down anywhere.
Say the fourth one and you will be the practice they choose, because you will be the only one who said it.
Who is on your page, and what is stopping each one?
Four people are on a practice website at any one time, and they are not at four stages of buying. They are frightened of four different things, and a page that answers one loses the other three.
In pain, and it is Sunday
The only one in a hurry. They need to know whether you can see somebody today, what happens out of hours, and the number. Everything else on the page is for somebody else.
Has not been in a long time
Embarrassed, and expecting to be judged. They will read the whole site and ring nobody unless it tells them, plainly, what the first visit is like and that it is fine.
Weighing up something big
Considered, expensive, and being thought about for months. They want the stages, the timescale, what changes the price, and to see work that was actually done here.
Booking for somebody else
A parent, or an adult child ringing about a mother. They need to know about access, parking, how long it takes, and whether they can sit in. It is easy to leave off a page, and everybody asks.
Where do our registration details go on the site?
In text, near the top of the page they belong to, and in the footer of every page.
- In text, never inside a picture. A number in an image cannot be read by a search engine, by an assistant answering somebody's question, or by a patient using a screen reader, and it is the strongest trust signal you own.
- The number, the scheme that issued it, and the date somebody checked it on that scheme's own register.
- A scheme's logo only if that scheme actually gave it to you. A badge nobody verified is worth less than a number anybody can look up in ten seconds.
What happens to a patient after they have booked?
A web designer builds you a page. This is the half that decides whether the front desk spends its day on the phone, and five agency sites were measured on 11 August 2026 with not one of them selling any of it.
The forms are filled in before they arrive
Details and history completed at home, on a phone, at their own pace, instead of on a clipboard in a waiting room with somebody watching. It arrives attached to the appointment.
The reminder goes without anybody sending it
A message a few days before, from your name, with the time and where to park. It is the one thing on this page that empties fewer chairs.
Everything is on one record
What was said, what was booked, what was quoted, what they were worried about. So nobody asks the same question twice and anybody covering the desk is not starting from nothing.
The next appointment is offered at the right time
Not a mailshot. The system knows who is due and when, and puts the list in front of a person to send. That is the difference between a practice that grows and one that leaks.
The team sees the day on their own screens
Who is in, at what time, for what, and what is outstanding. Same information at the desk and in the surgery, so nobody is shouting down a corridor.
The review is asked for once, by a person
Afterwards, in your words, with a link. Somebody presses send. Nothing goes out under the practice's name that a named person has not read first.
How do we get people back when they are due?
By treating it as a date rather than a marketing campaign, which is where it usually goes wrong.
Your income is not new patients. It is the people you already have coming back on a cycle, and the whole of that lives in a diary rather than on a website. So:
- The system holds when each person is next due and produces the list.
- A member of staff sends it. Not automatically, and not in bulk under your name while nobody is looking. A person sees the list and decides.
The gain is not clever. It is that nobody has to remember, and a practice where nobody has to remember stops losing people quietly.
What does a practice website cost?
The prices are on the home page and they do not change depending on who is asking. Three of the five agencies measured make you request a quote first.
One payment to build it, then a monthly to run it
The build is the site, the words, your fee information laid out so a patient can read it, your Google listing set up and the whole thing live on your own name. The monthly keeps it working.
Forms, reminders and recalls are the step up
Every plan starts with a site that explains the practice and takes an enquiry. Above it is where the appointment, the paperwork before it and the date it comes round again all live.
Patient information is treated as patient information
What is collected, where it is kept, who can see it and how long it stays are written down before anything is built, and your own adviser sees it. That is not an extra, it is the job.
Yours to keep
The site is yours, in your name, and so is everything in it. One month's notice, and that month is when we hand it all over.
Every price we charge is on one page, with exactly what each tier covers.
What practices ask us
Straight answers about being found, about the AI answers, and about moving a practice website safely.
What actually gets us found for “dentist near me”?
The map results, which for a practice with a door on a street matter far more than the ordinary blue links. So that is where the work goes.
- Your Google and Bing listings set up properly, with your hours, your access and your fee information as text rather than in a picture, because a picture cannot be read by anything.
- Real reviews from real patients, with asking for one built into the end of the appointment so it happens without anybody remembering.
- Pages that genuinely answer what somebody typed.
It is easy to spend the whole budget on the blue links, which for you is the wrong half of the problem.
How the listing work is done →Do the AI answers know the practice is taking patients?
Patients describe a problem to an assistant and ask who can see them. The reply names practices rather than listing ten of them. Google now writes the same kind of answer at the top of an ordinary search.
- Whether you are taking new patients is a fact, and it belongs on the page. The same goes for NHS or private, the treatments you do, and how quickly somebody is usually seen.
- Nothing clinical is written by us. What a practice may claim is yours and your regulator's, so an assistant only ever repeats wording you approved.
- The work behind it is ordinary search work, in Google's own words, so nobody has to pay for this twice.
What catches practices out when they change website?
Anything the old site was collecting about a patient. Move an ordinary website and the worst that happens is a quiet week. You have forms that carry health information, and a form that keeps working but posts to somewhere nobody owns any more is a serious problem rather than a broken link.
- Before anything moves we write down every form on the old site, where each one sends what it collects, and who still has access to it. Nothing is switched until that list is answered.
- The appointments already in the old system come out and are checked against the new one first.
- The email. The settings that point a website at where it lives sit right beside the ones that point the mail at the mailbox, and moving the first has taken the second down more than once.
Four ways your registration is protected
This is the most regulated thing we build for, and the risk of a wrong sentence lands on your registration rather than on our invoice. So four things are agreed before a word is written.
Every clinical word is yours and signed off by you
Outcomes, comparisons between treatments, what something will achieve for somebody. Those are yours to write. We build the page, and a named person at the practice approves every word on it before it goes live.
Your reviews are real ones from your own patients
Nothing is written in as a placeholder or as an example. The block stays empty until real patients have left real ones, and then it shows exactly what they wrote.
Your before and afters are your own work
Your own patients, with written permission, or the block comes off the page. A stock photograph presented as work done here is a claim, and it is the same fault as an invented review with a picture on it.
Nothing on the page pushes a worried person
Every line is written to settle the thing they are anxious about, because trust is what the rest of the site is built to earn.
How many people are overdue and have not been asked?
Where your new patients come from now, what happens to the ones who ring while the desk is busy, and how you know who is due. Nothing to pay for the conversation.
Nothing to pay, and nothing to sign. We come out to twenty towns across Suffolk and north Essex, and the home page has the prices and what is in each tier.
What else is worth reading?
Every page here answers one question properly rather than skimming five. These are the others, and each one says what it is before you click it.
Websites for vets and opticians
Half your callers did not choose today, and half are two years overdue a check. One site that is calm for the first and remembers the second.
Websites for garages and MOT centres
The MOT falls on the same day every year and whoever asks first gets it booked. A site that takes it and a system that watches the dates.
Foothold AI: websites and AI for local service businesses
A website that gets found, a back office that runs the day, and an app for your team. From £295 to set up and £99 a month. Suffolk based, UK wide.
Where we work: Suffolk and north Essex
Twenty towns across Suffolk and north Essex, from Sudbury. Most are twenty or thirty minutes away, and the person who builds your site comes out.